Frequently Asked Questions
Below we've addressed common questions about our design services, process, and approach. If you have additional questions not covered here, please don't hesitate to contact our team.
About Our Services
We provide comprehensive user experience (UX) and user interface (UI) design services. This includes user research, information architecture, wireframing, visual design, interaction design, prototyping, and usability testing. We design digital products ranging from websites and web applications to mobile apps. For a detailed breakdown, please visit our Services page.
No, we specialise exclusively in design strategy and user experience. We do not develop websites or applications. However, we provide comprehensive design specifications and documentation to support development teams. We're happy to recommend trusted development partners if you need coding services.
Absolutely. We conduct redesign projects regularly, whether that's complete interface overhauls or targeted usability improvements. We typically begin with user research and usability testing to identify specific areas for improvement, then develop solutions addressing those findings.
We focus specifically on user experience and interface design for digital products. We don't provide brand identity development, logo design, or print-focused graphic design. We work with existing brand guidelines and can recommend talented brand designers if needed.
We work with clients globally. The majority of our design process happens digitally, so geography is rarely a constraint. We've successfully completed projects for clients across Europe, North America, and beyond. Communication is conducted primarily through email, video calls, and project management platforms.
Design Process & Timeline
Timeline varies significantly based on project scope. A focused design sprint might take 4-6 weeks, whilst comprehensive product design including research, strategy, design system development, and testing typically requires 8-16 weeks. We provide detailed timeline estimates once we understand your project requirements. During our initial consultation, we'll give you a preliminary estimate.
Our standard approach includes: discovery and research, strategy development, information architecture, wireframing, visual design system creation, interactive prototyping, usability testing, and comprehensive design documentation. We adapt this process to match your specific requirements and timeline constraints.
Yes, usability testing is a core component of our process. We conduct both internal design validation and external user testing with real users. This ensures our designs are genuinely usable and meet user needs, not just aesthetic preferences. The scope of testing is tailored to project requirements and budget.
We provide multiple rounds of revision during the design process. Rather than limiting iterations artificially, we factor appropriate revision cycles into project scope and timelines. The exact number is defined during project planning, but typically includes 2-3 revision rounds at major design phases.
We can expedite projects when necessary, though this typically requires compromise on scope or intensity of user research. We discuss realistic timelines during project scoping. Emergency or rush work may attract additional fees and depends on our team availability.
Privacy, Data & Security
Confidentiality is paramount. All client projects are covered by strict non-disclosure agreements. We implement comprehensive information security measures including encrypted file transfers, secure cloud storage with access controls, and password protection. We never share project details with external parties without explicit permission.
You retain ownership of all design deliverables and project data. Following project completion, we securely delete our working copies of your information according to agreed retention schedules, typically within 12 months. You maintain complete ownership and can use design files indefinitely.
Yes, we operate in full compliance with UK GDPR and international data protection regulations. Our Privacy Policy details how we collect, use, and protect personal information. When designing digital products, we also ensure designs support GDPR compliance and user data protection requirements.
User research may involve collecting limited information about user behaviours and preferences. Any personal data collection is conducted with informed consent and strictly limited to information necessary for understanding user needs. All data is handled securely and deleted according to retention policies.
Pricing & Engagement
Design services are priced based on project scope, complexity, timeline, and required resources. We don't publish standard rates because pricing varies significantly by project. We provide fixed-fee quotes for clearly scoped work or time-and-materials estimates for exploratory projects. Request a quote through our contact form.
Payment terms are negotiated individually for each project. Typically we require a deposit upon engagement (usually 40-50% of project fees), with remaining balance due upon delivery or according to project milestones. We accommodate installment arrangements for larger projects and can discuss flexible payment schedules during initial consultation.
Yes, we provide retainer-based ongoing design support for established clients requiring continuous design services, design system maintenance, or regular iteration support. Retainer arrangements are custom-structured around your team's specific needs and capacity requirements.
We work with diverse budgets and can scope projects accordingly. Limited budgets might mean focusing on highest-impact design improvements rather than comprehensive redesigns, conducting user research through interviews rather than large-scale testing, or phasing work across multiple phases. Let's discuss your constraints—we're often creative in finding solutions.
Accessibility & Standards
Absolutely. Accessibility is not optional—it's a core design responsibility. All our designs are evaluated for WCAG 2.1 AA compliance, including colour contrast, keyboard navigation, screen reader compatibility, and support for users with diverse physical and cognitive abilities. This ensures your digital products serve all users effectively.
We design according to established standards including WCAG 2.1 accessibility guidelines, responsive design principles, mobile-first design approaches, and platform-specific guidelines (Apple Human Interface Guidelines for iOS, Material Design for Android). We stay current with emerging best practices and industry standards.
Yes, responsive design is fundamental to our approach. All designs are developed with mobile-first thinking and tested across devices (smartphones, tablets, desktops) and browsers. This ensures consistent, optimised experiences regardless of how users access your product.
After Project Completion
We typically provide limited post-launch support to ensure successful implementation and address any clarification questions from your development team. Extended support or design iteration based on real-world usage data can be arranged separately. We're happy to discuss ongoing design support options.
We don't directly implement analytics, but we can guide best practices for measuring user behaviour and identifying areas for improvement. Many clients share usage data and user feedback, and we're happy to analyse it and recommend design refinements based on real-world performance.
We'd love to, but only with your explicit permission. Many clients prefer to keep projects confidential, and we respect that completely. If you're comfortable with portfolio inclusion, we discuss scope and presentation with you beforehand. Featured case studies are an excellent way to demonstrate our work.
Still Have Questions?
If your question isn't addressed above, please contact our team directly. We're always happy to discuss your specific situation and explore how we can help with your design needs.