About HTTP UX/UI Agency Ltd
Our Story
HTTP UX/UI Agency was established in 2018 with a singular vision: to demonstrate that strategic user experience and thoughtful interface design are not luxuries, but essential investments that directly influence business success. Our founders recognised a gap in the market for design agencies that combine aesthetic sophistication with rigorous user research and measurable conversion optimisation.
Operating from our offices in London, we have developed strong relationships with businesses ranging from venture-backed technology startups to established enterprises seeking digital transformation. Our work has consistently contributed to improved user engagement, reduced friction in digital processes, and increased customer lifetime value for our partners.
Our Mission and Values
Our core values guide every decision we make, every project we undertake, and every interaction with our clients and users:
User-Centric Design
We place genuine user needs at the centre of our design process. Rather than assuming user behaviour, we conduct rigorous research, usability testing, and data analysis to make informed design decisions.
Strategic Clarity
Every design choice serves a strategic business purpose. We align interface design with organisational objectives to create solutions that are both beautiful and commercially effective.
Minimalist Excellence
We believe complexity is the enemy of usability. Our design philosophy emphasises clarity, simplicity, and intentional use of visual elements to create interfaces that feel effortless and modern.
Professionalism and Integrity
We maintain transparent communication, meet commitments reliably, and treat client confidentiality with absolute seriousness. Trust is the foundation of every successful design partnership.
Our Team
Our practice comprises experienced UX/UI designers, interaction designers, visual designers, and design researchers. Each team member brings specialised expertise and maintains contemporary knowledge of design methodologies, accessibility standards, and industry best practices.
Our team disciplines include:
- User Research & Strategy – Conducting user interviews, usability testing, competitive analysis, and developing user personas and journey maps
- Information Architecture – Designing intuitive navigation structures, content hierarchies, and user flows
- Wireframing & Prototyping – Creating detailed wireframes and interactive prototypes to validate design concepts before implementation
- Visual Design – Developing consistent design systems, typography hierarchies, and colour strategies aligned with brand identity
- Interaction Design – Defining microinteractions, animations, and responsive behaviour that enhance usability
- Accessibility & Compliance – Ensuring all designs meet WCAG 2.1 AA standards and support users with diverse abilities
Our Design Philosophy
We work within a design philosophy that values modern minimalism without sacrificing personality or visual interest. Our aesthetic signature comprises a carefully considered colour palette featuring carbon black (#1a1a1a), pure white (#ffffff), and electric blue (#00d4ff) as strategic accents. This palette creates visual impact whilst maintaining the clarity essential to professional interface design.
Every element serves a purpose. We eliminate unnecessary decoration in favour of strategic visual guidance. Typography is generous and legible. Whitespace is treated as an active design element that enhances comprehension and guides user attention. Colour is deployed deliberately to highlight interaction opportunities and establish information hierarchy.
Our Commitments to Excellence
We are committed to delivering work that meets rigorous professional standards. This includes maintaining comprehensive project documentation, providing detailed design specifications to development teams, and supporting successful implementation through design quality assurance. We design with awareness of responsive design principles, ensuring consistent excellence across devices and screen sizes.
We take accessibility seriously. All our designs are evaluated for WCAG 2.1 AA compliance, including colour contrast ratios, keyboard navigation, screen reader compatibility, and support for users with diverse cognitive and physical abilities.
Beyond Design
We actively contribute to the design community through knowledge sharing, engagement with industry dialogue, and commitment to improving design practices across the sector. We believe that design excellence is a continuous journey, and we remain learners throughout our careers.
Partner with us to experience design that elevates your digital presence and creates measurable value for your organisation. Contact our team to explore how we can support your next project.